Armani Junior is famous for sophisticated simplicity, elegant cutout and classical colors of clothes for babies, boys and girls of all ages.
The make Armani Junior is one of the best brands for children. The make appeared many years ago originally for men and women and is at present one of the most recognizable brands in the fashion industry.
The creator of the brand found his vocation in life not at once: he was destined to serve in the army during the required term, to work in the department of menswear procurement and as a window dresser in a department store, to undertake an internship as a designer of menswear line of Nino Cerruti and to become a freelance designer in various companies. Only in the age of forty years, he opened his fashion House in a couple with his friend and partner Sergio Galeotti.
Today Giorgio Armani S.p.A. is one out of the biggest Fashionable World Houses with the volume of retail sales of over 4 bln. euros per year; and Giorgio Armani is its president, the executive director and the sole proprietor of the block of shares, which is a great rarity at the present day.
The epoch-making innovations in the area of the men`s suit allowed Giorgio Armani to quickly rise to the top of glory: he made changes of the construction of a businesslike jacket, having freed it from stiff interlinings and having changed its cutout in order to make this piece of clothing comfortable, but elegant, stylish and respectable. The combination of not previously combined materials – tweed and denim, leather and wool, as well as a design of colored casual attires for men belong to the number of his revolutionary changes in the menswear.
Giorgio Armani used his revolutionary methods in the women`s suit too. The idea of creation of an evening pantsuit belongs to him, which allowed to describe the appearance of garments from a category of office clothes to the group of products for solemn cases. The designer’s women`s jacket changes all notions about this type of clothing: Armani uses soft, tight fabrics, casts aside interlinings, changes proportions, shrinks the collar, softens the line of shoulders, which gives a product feminine and “languish” appearance. At the same time, the business Armani suits for an office acquire a sexy spin-on.
The characteristics of the style of Giorgio Armani are elegance and minimalism: the stuff but not the fluff! All the collections of the Fashion house are unified by the perfect cutout, definition of lines, a harmoniousness of color and texture combinations of materials, high quality of work, convenience and comfortableness.
Soon after the opening of the Armani fashion House, license agreements for production of cosmetics and perfumery were made with the L’Oréal firm and Helena Rubinstein. The first perfume created under the aegis of the Fashion house was called in honor of its founder: it was distinguished by lightness, charm and it is listed among fresh, aqueous aromas having popularity of young, active women.
The range of cosmetic products of the brand Armani is recognized as one of the best in the world and has respect not only of users, but even in professionals’ circles.
Collections of Armani watches created in the alliance with American concern Fossil support the respectable brand image. Elegant models of watches of a nontrivial design for businesslike men, various fantasy variants of products including ring watches for women – the entire range of products of the brand corresponds to the high level, which is indicated by the name of Giorgio Armani.
Today the products of the empire of Giorgio Armani combines seven makes.
Giorgio Armani is the make of the ultra-fashion “haute couture” clothes.
The Armani brand takes the first positions in the world fashion by production and sales of the class “deluxe” goods and is a recognized connoisseur in the sphere of fashion industry. It has thirteen factories in its possession, about five thousand employees work there. The team of professionals, including top managers and simple workers, produce fashion articles peerless in their quality and aesthetics.
The Giorgio Armani S.p.A. company was founded in Milan on the 24th of July, 1975 by Sergio Galeotti and Giorgio Armani, who up to now remains the president of the firm, its executive director and the sole shareholder.
After a year of successful work, the Giorgio Armani S.p.A. company began to increase its portfolio of customer orders and expand its presence in Europe. The year 1978 became a turning point in the history of the company due to signing of the license agreement with GFT (Gruppo Finanziario Tessile), which gave to Giorgio Armani S.p.A. a possibility to realize investment in new headquarters equipped by show rooms. Thus, the exit of the company to the foreign market was marked. By the end of 70s, Giorgio Armani S.p.A. became one of the leading international fashion houses and let out several new lines of accessories, underwear and swimming gear: Le Collezioni, Mani, Armani Junior, Giorgio Armani.
In the beginning of 80s, the Giorgio Armani S.p.A. company made an important license agreement with L’Oreal (previously – H. Rubinstein) for the production of perfumery, as well as presented collections of Emporio Armani and Armani Jeans. In the same period, Giorgio Armani S.p.A. opened the first store Emporio Armani (Milan) and then the first boutique Giorgio Armani (Milan). The company began to strengthen business and marketing departments, to build brand values and management philosophy, which laid foundation for the company’s current successful business.
Armani Casa is the line of products for an interior creation. Natural materials, original compositional solutions and harmonious combinations of the most elegant colors are used in furniture from Armani. It began its existence in the 2000.
Thuswise, the brand Armani became noticeable in the fashion world due to recognizable elegance and simplicity, which fit together with unique designer aesthetics. Armani became the synonym of Italian chic, exquisite design, aristocratic fashion for adults and children. Clothes for boys from Armani Junior soaked up into themselves all the best from the brand Armani for a perfect classical and light style.
The kids` collection of Armani Junior appeared in the 1982. There are clothes, footwear and accessories for children before 16 of age in the assortment of the make. The collections of this line of the brand combine everything best from Armani in themselves. The designers of Armani Junior develop bright images in accordance with the recent trends, combining gentility and reserved simplicity in kids` clothes.
Armani Junior represents modern appearance, which combines elegance and comfort, and follows the recent trends in a stylish and sophisticated way. The Armani Junior collection is created with excellent and fresh elegance. Armani Junior uses excellent fabrics and tries its hardest to make its clothes the best-selling in the world.
We wish you a pleasing encounter with clothes of this glorious brand!